CHICAGO, March 2, 2019: Charlie’s Soap, a pioneering producer of all-natural laundry detergent and cleaners, is debuting a brand refresh and unveiling new packaging for its product lines at the International Homes + Housewares Show. With the inspiration to “Live Green and Deep Clean,” the new packaging design showcases the Charlie’s Soap name, brand narrative and product attributes more effectively. Created in partnership with Studio One Eleven, the design division of Berlin Packaging, initial changes will be reflected across the company’s logo, packaging portfolio and with the release of custom bottles for the brands laundry liquid and spray laundry and cleaning products.
As a producer of all-natural laundry detergent and cleaner producer for more than 40 years, Charlie’s Soap has always been committed to providing the absolute highest quality products, while maintaining a deep-rooted commitment to the environment. The company, which began formulating cleaners for a North Carolina textile mill in 1971 and launched as a soap company in 1976, has grown from its humble beginnings as a boutique brand into one of the largest, most seasoned, and best all-natural detergent companies in the business.
“The new logo has been streamlined with a cleaner, more current look, while still maintaining a strong relationship to the previous logo that has charmed our loyal customers," said Linden B. Adams, marketing director of Charlie’s Soap. "It was these loyal customers who discovered the exceptional cleaning power of Charlie’s Soap and literally grew us through word of mouth over the past 40 years.”
Following its expansion into national retailers including Whole Foods and Kroger, the company felt it was time to update their look. “Charlie’s Soap is changing the way it showcases its quality, starting with the consumer's first impression of the product on the shelves,” Taylor Sutherland, president of Charlie’s Soap explained. “We are excited to unveil our new look-and-feel that better reflects our commitment to ‘Live Green and Deep Clean;’ our passion in providing the highest quality all-natural, biodegradable, safe for the environment, and hypo-allergenic detergents and cleaning products; and our pride in being a pioneer in the industry.”
Named the best natural laundry powder by Business Insider in 2018, Charlie’s Soap contains only pure washing soda, sodium silicates and a blend of eco-friendly surfactants. It contains no lye, phosphates, bleach, brighteners, dyes, softeners, petroleum, fillers or perfumes. Charlie’s Soap is skin-friendly because it cleans all the way to the fiber and leaves no residue on clothes to irritate delicate skin. It leaves nothing but the good old fashioned sweet smell of clean. Charlie’s Soap restores the natural softness to cotton, microfibers and silk. It is fabric friendly because it leaves no residue to stiffen fabrics. Softeners aren’t needed because nothing is softer than really clean clothes. Bright colors stay bright. Dark colors stay dark. Elastic stays elastic.
To learn more about Charlie’s Soap, visit charliesoap.com. To stay up-to-date on other news and information, like the company’s Facebook Page and follow them on Instagram.
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About Charlie’s Soap
Charlie’s Soap is a pioneer in the all-natural laundry detergent and cleaners space. The family-owned and operated company began formulating cleaners for a North Carolina textile mill in 1971 and in 1976 founded Charlie’s Soap. Since its humble founding more than 40 years ago, Charlie’s Soap has grown into one of the largest, most seasoned, and best all-natural detergent companies in business. By leveraging the natural processes of water to be the active element in any wash cycle, Charlie’s Soap detergents use an all-natural process to get the best clean possible that won’t hurt your washer, doesn’t leave a smell, and won’t damage fabrics. Charlie’s Soap is committed to providing the absolute highest quality products, while maintaining a deep-rooted commitment to the environment. To learn more, visit charliesoap.com.
PRESS CONTACT: Lindy Adams, ladams@charliesoap.com, 540.556.2875
