News Releases

Eureka's Carefree Vacuums Deliver Professional Results

CHICAGO, March 22, 2017 /PRNewswire/ -- Taking a user-centered approach towards making life easier for every family, Eureka, a leading floorcare brand acquired by Midea in 2016, has unveiled its next-generation vacuum cleaners at the 2017 International Home + Housewares Show (IHHS), one of the largest tradeshows for home goods and housewares.

The three models, the Ultimate Clean Pet Max (AS3451A), the Professional (AS1057A) and the Instant Clean (95A), received positive feedback from the professional audiences at IHHS 2017.

"The design concepts behind these revolutionary housecleaning products are centered on catering to consumers' specific housecleaning demands and delivering professional results with effortless application," noted Ting Ting Cheng, vice general manager, Floorcare, Midea North America Corp.

The Ultimate Clean Pet Max is an effective solution to the problem of shedding pets, and the Professional highlights top-grade results with maximum suction power, while the Instant Clean 2-in-1 stick and handheld vacuum offers a mobile option for users to clean bare floors, stairs and hard-to-reach areas with little effort.

"It's handily lightweight at just 4.4 pounds, easy to carry around, convenient to recharge the battery and store," said Ting. "No matter what our consumers need, Eureka is here to make housekeeping an easy and joyful experience."

Product release information:

  • Ultimate Clean Pet Max (AS3451A): now available in Walmart stores and Walmart.com
  • Instant Clean (95A): now available on Eureka.com
  • Eureka Professional (AS1057A): will be released on April 15 at Eureka.com

About Eureka

Founded in 1909 in Detroit, Michigan, USA, Eureka offers a full line of vacuums, including uprights, canisters, sticks, handhelds, battery-powered vacuums, steam cleaners, home build-in systems and home cleaning systems. Eureka also manufactures original and replacement parts such as bags, belts and filters for nearly all makes and models of vacuum cleaners. For over 100 years, Eureka has continued to innovate and bring to market new and exciting products, making it a household name in North America and all around the world. Eureka was acquired by Midea Group, Ltd. in 2016, a partnership that combines Eureka's heritage with Midea's extended manufacturing capabilities and full market coverage.

For more information, visit www.eureka.com.

About Midea Kitchen Appliance Division

Founded in 1968, the Midea Kitchen Appliance Division is affiliated to Midea Group, a Fortune 500 company and one of the largest household appliance manufacturers in China. The division is among the world's largest kitchen suppliers with annual sales revenue exceeding US$22 billion and is the world's No.1 large appliances producer, No.1 microwave oven manufacturer and No.3 dishwasher manufacturer. In addition to its four production bases and two R&D centers in China, Midea also operates one production base in Belarus and five international R&D centers in Bologna, Italy, Louisville, KY, Silicon Valley in the US and soon in Germany and Japan.

For more information, visit Midea at www.midea.com/global.

Contact:
Carrie Ke
Email: yan.ke@midea.com  

SOURCE Midea Kitchen Appliance Division

For further information: Carrie Ke +1-434-466-2956