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Philips Launches Smart, Innovative Kitchen Appliances to Create Delicious, Healthy Meals at Home
Debuted at the International Home and Housewares Show, kitchen appliances from Philips put healthy living at the forefront

STAMFORD, Conn., March 5, 2016 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA) today announced it will expand its portfolio of kitchen appliances, empowering consumers to cook healthy, satisfying meals the whole family will love. Debuting at this year's International Home and Housewares Show from March 5-8 in Chicago, IL, are the new Philips Smoke-less Indoor Grill and Philips MicroJuicer; developed for busy home cooks to create consistent, quality food with ease and simplicity.


"We have found that one common misconception around home cooking is that it takes a lot of time; and as a result, many households choose to take out rather than eating in," said Maartje Loomans, Marketing Director for Philips Domestic Appliances. "With the collection of meaningful, innovative kitchen appliances from Philips, it's easier than ever to cook healthy, homemade meals every day. Our products help families maintain a healthy diet while spending quality time together at home."

Deliciously healthy, grilled food with virtually no smoke

Grilling is a great option for cooking healthy meals quickly and easily, without compromising on taste. With the new Philips Smoke-less Grill, grilling isn't dependent on the weather – it's an everyday option for families. Thanks to advanced infrared heat technology and a distinctive product design, the Philips Smoke-less Grill makes grilling indoors a comfortable experience, while ensuring flavorful food that is deliciously seared on the outside and tender on the inside.

The Philips Smoke-less Grill combines advanced infrared heat technology with a unique design, to minimize the smoke produced (up to 80% less¹), while still preserving the irresistible taste and tenderness of grilled food. With a constant perfect temperature of 446°F (230°C), the specially designed reflectors direct heat towards the food for even browning on all sides, while ensuring food is not cooked in its own grease, for lean grilling.

Squeeze all the goodness from fruits and vegetables right into your glass

The new Philips MicroJuicer is the key to getting the whole family to enjoy a healthy volume of fruits and vegetables, without even knowing it. The Philips MicroJuicer achieves maximum, hassle-free nutrition daily by efficiently extracting up to 90%2 of the juice in fruits and vegetables. It creates juice so tasty that friends and family will be asking for seconds.  

Featuring MicroMasticating technology, the Philips MicroJuicer produces high quality, nutritional juice with a smooth and silky texture. The unique design juices directly into your glass, helping families get a healthy dose of vitamins and nutrients in minutes. The compact size optimizes space on the kitchen counter and offers a sieve-free QuickClean and pre-clean function, for complete cleaning in less than 60 seconds.

A healthy and homemade alternative to fried food with less fat and oil

The Philips Avance Collection Airfryer XL is changing the way home cooks fry, bake, roast and grill. It uses revolutionary, unique Rapid Air technology to deliver great tasting results with up to 70%3 less fat. Rapid Air technology circulates hot air with speed and precision, allowing home cooks to make their favorite foods – from healthy appetizers, to entrees and even desserts – in minutes, with just a tablespoon of oil or less. The Philips Avance Collection Airfryer XL helps to cook food with minimal fat, without compromising flavor, giving you the peace of mind knowing your family's meal will be nutritious and delicious.

The Philips Avance Collection Airfryer XL also has a convenient app to inspire home cooks with 200 recipes from around the world. With step-by-step recipe guidance, Philips Airfryer tips and helpful video content, accessible via your smart device, the Philips Airfryer app makes quality, healthy home cooking a breeze.

Additional kitchen innovations from Philips that help families easily create homemade meals

  • Saeco GranBaristo Avanti is the first-ever fully automatic espresso machine that connects to smart devices in the home, allowing consumers to prepare and fully customize up to 18 coffee beverages via the intuitive app accessible from smartphones and/or tablets.
  • Philips Pasta Maker allows families to enjoy fresh homemade pasta in just 15 minutes, creating a variety of pasta shapes and flavors at the touch of a button.
  • Philips Multicooker makes delicious meals that are ready when you are. With 10 automatic preset programs, a 24-hour preset timer, smart heating technology and temperature control, home cooks can make anything from yogurt, to quinoa, to ribs perfectly and evenly every time.

Visit the Philips Booth at IHHS to Experience New Kitchen Innovations

To experience first-hand the full collection of Philips Kitchen Appliances, visit Philips at the International Home and Housewares Show from March 5 – 8 at Booth L11336# at Lakeside Center, Hall D.

For more information about Philips Kitchen Appliances, please visit

Pricing & Retail Availability:

  • Philips Smoke-less Grill$399.00. Available at Williams-Sonoma.
  • Philips MicroJuicer$349.00$399.00; Available in two models: HR1895 (sold at Williams-Sonoma, Bed Bath & Beyond and Amazon); HR1897 (exclusively sold at Williams-Sonoma).
  • Philips Airfryer$249.99 - $399.00. Available at Williams-Sonoma, Bed Bath & Beyond, HSN, Amazon and other fine retailers.
  • Saeco GranBaristo Avanti$2,999.00. Available exclusively at Williams-Sonoma in November.
  • Philips Pasta Maker$349.00. Available at Williams-Sonoma.
  • Philips Multicooker$229.00. Available at Williams-Sonoma and on HSN.

Notes to editor

1 Compared vs. a leading US indoor electric grill when grilling two batches of four beef burgers (1/4lb–18% fat/82% lean.
2 Internal tests on 1000g each of grapes, apple, black berry, strawberry, tomato, watermelon, orange and pomegranate.
3 Compared to fries cooked in a normal Philips deep fat fryer.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at

Philips MicroJuicer


Philips Smoke-less Indoor Grill


Philips Avance Collection Airfryer XL


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SOURCE Royal Philips

For further information: Shannon Jenest, Philips North America, +1 203-351-5769,; Zoey Topper, OneVoice, +1 212-805-8020,