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New, Smart Air Purifier by Philips Gives Families the Power to Improve Indoor Air Quality
Debuting at the International Home and Housewares Show in Chicago, IL March 18-21, attendees will experience the Philips Air Purifiers first-hand, alongside new kitchen appliances from Philips

Stamford, Conn. – Royal Philips (NYSE: PHG, AEX: PHIA) is entering a new category in North America and expanding its portfolio of home appliances with the launch of  a range of smart, innovative air purifiers and humidifiers.  These new products give families the power to manage the most important part of the home – the air they breathe. Philips will debut the new appliances at the 2017 International Home and Housewares Show in Chicago, IL on March 18-21.

“With the development of new products, we are continually looking for ways to make an impact on the quality of life for people by bringing meaningful innovations to homes around the world,” said Eline de Graaf, Marketing Director for Philips New Categories. “Knowing that your air at home can have two to five times more allergens and pollutants than outdoor air, we came out with the Philips Air Purifiers and Humidifiers to encourage a better home environment with cleaner air.”

Philips Air Purifiers and Humidifier
Improving the quality of air indoors

Philips offers peace of mind by making your air quality visible. The Philips Air Purifiers’ unique numerical index, corresponding color ring, and connected app, make it easy to track and control air quality in the home – alerting in real-time to even the slightest change in indoor air conditions. The numerical display from 1-12 is an index of the indoor air quality, where 1 is good and 12 is polluted air. The color ring provides an additional visual cue, ranging from blue (good allergen & particle level) to red (bad allergen & particle level).  Through the connected app, users can also see both indoor and outdoor air quality, track trends over time, receive allergen management advice and control the purifier, anytime or anywhere.

With professional grade AeraSense technology, the Philips Air Purifiers automatically monitor, react, and purify indoor air, capturing 99.97% of particles1. They remove the most common allergens, including pollen, pet dander, dust mites, mold spores, as well as gases and odors.  The purifiers also have an extra-sensitive allergen mode that boosts the fan speed even when it detects small increases of allergens in the air. Its multi-stage active filtration system consists of 3 different filters: a pre-filter for large particles, an active carbon filter for odors and gases (VOCs)2, and a True HEPA filter that captures particles as small as 0.3 microns1. The Philips Air Purifiers are available for a range of room sizes and are AHAM and Energy Star Certified.

Rounding out the portfolio of innovative air treatment appliances is the Philips Humidifier, which prevents the spreading of bacteria. Laboratory testing confirms that NanoCloud technology spreads 99% less bacteria than leading ultrasonic humidifiers3 while also preventing wet spots and white dust4. The product also offers a smart humidity sensor that enables you to precisely manage the humidity level of the room and that shuts off automatically to prevent over-humidification.

Additional new Philips household appliances also featured at the booth:

Philips TurboStar Airfryer
Air is the new oil, and now you can use that air to fry in a healthier way with less fat!

As the leader in Airfrying, Philips has brought this innovation from great to greatest.  With the new Philips TurboStar Airfryer, your favorite fried foods are guilt-free thanks to the appliance needing little to no oil for crispy results, offering the peace of mind that family meals will not only be delicious but healthier, too.

Using proprietary TurboStar technology, hot air swirls continuously through the whole cooking chamber, resulting faster and even heat distribution throughout the entire basket. Since all the food is exposed to this constant, circulating heat, it is cooked through simultaneously while draining excess fat.

Thoughtfully designed to take up less space on a kitchen countertop but hold the same amount of food within the basket as past models. The Philips TurboStar Airfryer also features a universal EasyClick handle for quick changing between cooking accessories and easy storage as well as a quick clean removable mesh bottom.

Philips MultiChopper
Now you can chop like a chef – quick and precise

Recognizing how unpleasant and time-consuming chopping can be, Philips developed the new Philips MultiChopper to make it hassle-free. Using propriety ChopDrop technology, the Philips MultiChopper offers a uniquely designed chamber that houses sharp blades that can cut through vegetables, dried fruit, cheeses, nuts and more.

The MultiChopper is equipped with two functions: a slower speed to ensure coarse chopping and a high speed blade to achieve finely chopped food. Simply press down on the top of the MultiChopper as it detects the desired function and adjusts the speed automatically — no extra buttons, settings or switches are necessary. Once the pieces reach an optimal size, they are dropped in a bowl underneath — dry and uniform every time.

Philips ProMix Hand Blender
All your favorite recipes at the touch of a button

With the new Philips ProMix Hand Blender, you can blend, whisk, mash, chop and more with the touch of a button. Ergonomically designed for easy handling, the Philips ProMix Hand Blender allows for seamless one-handed speed control – perfect for consistently smooth soups, sauces, smoothies and baby food. 

The ProMix technology along with titanium coated blades ensure a smooth end result without having to manually stir and mix, making for the quickest meal prep ever. Designed with Turbo boost, the harder you press, the higher the speed of the Hand Blender.

Philips Compact Pasta Maker
Fresh and flavorful homemade pasta in minutes

Now with a smaller footprint for a kitchen countertop or cabinet, the new Philips Compact Pasta Maker allows you and your family to enjoy 2-3 servings of fresh, homemade pasta in just 18 minutes. The Philips Compact Pasta Maker mixes, kneads and extrudes automatically thanks to a uniquely designed stirring bar and knead tube for consistently smooth pasta and noodles every time.

You can even personalize pasta by adding your family’s favorite herbs or ingredients such as spinach, carrots or beets. The Compact Pasta Maker also comes with a recipe booklet, which includes 10 delicious recipes and more than 15 types of dough options, making homemade pasta a breeze.

Visit the Philips Booth at IHHS to Experience the New Home Innovations

To experience first-hand the newest Philips household items, visit Philips at the International Home and Housewares Show in Chicago, IL on March 18-21 at booth #L11336 (wired+well).

For more information about Philips Air and Kitchen Appliances, please visit  

Pricing & Retail Availability:

  • Philips Air Purifier Series 2000i: $399. Available at Amazon and
  • Philips Air Purifier Series 1000i: $299. Available at Amazon and
  • Philips Humidifier Series 2000: $169. Available at Amazon and
  • Philips TurboStar Airfryer: $199 – $249. Analog model available at Bed, Bath & Beyond, and Best Buy; coming soon to Kohl’s and Amazon. Digital model available at Williams-Sonoma and
  • Philips MultiChopper: $69.95. Available at HSN, and Williams-Sonoma.
  • Philips ProMix Hand Blender: $89.95. Available at HSN, Williams-Sonoma, and Amazon.
  • Philips Compact Pasta Maker: $199.99. Available at HSN, Williams-Sonoma, Kohl’s, and Bed, Bath & Beyond; coming soon to Amazon.

Notes to editor

¹As small as 0.3 microns from the air that passes through the filter

²Does not reduce or absorb carbon monoxide gas. Keep gas appliances well ventilated.

3Results are based on emission of the bacterium Pseudomonas Fragi from clean units and filters, after 1,6 and 24 hours of continuous use, varying in water consumption from 30-120ml/hr, using sterilized water spiked with said bacterium, conducted in a 1m3(35cuft) chamber refreshed at 560L/min (148gpm).

4Independent third-party test Determination of deposition of minerals from liquid droplets on furniture according to DIN 44973, IUTA e.V. To determine mineral deposits onto furniture from airborne liquid droplets over a period of 3 hours.

For further information, please contact:

Natasha Best
Philips North America
+1 203-351-5033    

Hannah Gray
+1 310-312-2270

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at