RICHMOND, Va., March 6, 2018 /PRNewswire/ -- Hamilton Beach Brands, Inc., a leader in small household appliances, announced today it has entered into an exclusive multi-year distribution agreement with Bartesian to sell, market and distribute Bartesian-branded products. This first of its kind premium cocktail delivery system is designed to produce liquor drinks at home using capsuled ingredients. Hamilton Beach will begin distribution of Bartesian products in the fourth quarter of 2018 and will sell throughout the United States and Canada at select retailers. The products will also be available to consumers through Bartesian.com.
"We always strive to bring new and innovative products to consumers and are excited to introduce a consistent and high-quality option for creating cocktails at home," said Scott Tidey, senior vice president sales and marketing, Hamilton Beach Brands, Inc. "We look forward to our collaboration with Bartesian to sell and market this product that perfectly blends functionality and fun."
"Hamilton Beach has an incredible reputation for delivering high quality, dependable kitchen appliances for over 100 years. Their innovative designs paired with their experience in marketing and selling household products will ensure our consumer receives a premium experience in the comfort of their home," said Ryan Close, CEO & Co-Founder of Bartesian. "This strategic alliance, in addition to our partnership with Beam Suntory (the world's third largest premium spirits company), allows our innovative start-up the opportunity to extend our reach and share our love of premium cocktails with a broader audience across the United States and Canada."
Hamilton Beach plans on showcasing the premium cocktail on demand product at the International Home and Housewares show March 10th – 13th at McCormick Place, Chicago, IL.
About Hamilton Beach Brands, Inc.
Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach and Weston Brands products can be found in households and businesses throughout the world. Hamilton Beach Brands, Inc. is a wholly owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB), headquartered in Richmond, Virginia. Information on innovative Hamilton Beach®, Hamilton Beach® Professional, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial and Weston Brands, products can be found online at www.hamiltonbeach.com, www.proctorsilex.com, www.westonproducts.com and www.hamiltonbeachcommercial.com.
Bartesian is based in Kitchener, Canada with offices in Chicago, Ill.
Bartesian creates premium cocktails on demand. You no longer require all the ingredients, knowledge, time and mess to enjoy premium cocktails. Each Bartesian capsule is filled with the exact - real - ingredients to make a bar quality cocktail at a push of a button. Select your favorite (recyclable) capsule, insert in the Cocktail Maker, choose your desired strength, and in 18 seconds Bartesian identifies the cocktail & recipe, draws the correct volumes of alcohol from the appropriate reservoir, reconstitutes and mixes the concentrated bitters, juices and liqueurs, and pours a perfectly balanced single serve cocktail.
For more information about Bartesian, visit www.Bartesian.com or follow us on Facebook at www.facebook.com/bartesian or Instagram and Twitter at @bartesian.
SOURCE Hamilton Beach Brands